At the Tokyo Olympics, Su Bingtian ran an Asian email list record of 9.83 in the semifinals. Someone counted Su Bingtian's 9.83 and Bolt's 9.58 world record. It was found that Su Bingtian took 6 seconds 29 for the first 60 meters, 0.02 seconds faster than Bolt. In other words, if the track and field competition is only 60 meters, then Su Bingtian may win the great Bolt. If you think of corporate growth as a track and field game, we must understand one thing: the first half and the second half are not a form of competition. Su Shen's lead in the first half will be overtaken by Bolt who exerts his strength in the second half;
the company's lead in the first half will also be email list destroyed by ignorance in the second half. Today, let's talk about how to properly exert force in the second half of the process to continue to grow. 01 The first half of growth VS the second half of growth What is the first half of growth? The first half of the growth depends on two things: one is called "the general trend" and the other is called "acceleration". The special year 2020 has brought growth opportunities for the online service industry. As a result, everyone is quarantined at home, and the number of netizens has exploded.
In the first half of 2020 alone, the number of new netizens exceeded that of the whole year of 2019; secondly, because people do not go out, people are increasingly relying on network services to solve life problems. Affected by the epidemic, most companies have no money to invest in advertising, and online service customers have increased their advertising budgets, and the advertising consumption of dating apps alone has increased by 2.4 times. This year is regarded as a "general trend" for the online service industry. Where does the "trend" come from?