What is Intent Data?
As the name suggests, intent data can help marketers predict the next move phone number list of their customers, leads, prospects, or website visitors. Intent data is obtained in two ways. The first is through the phone number list company's website, using CRM software or marketing automation tools that track user activities. Another way is to purchase or acquire this type of information from third-party vendors.
In both cases, data may be collected anonymously, phone number list as often IP addresses can be traced back to specific organizations. This helps marketers find out which particular companies have shown interest in their content, products, or the industry phone number list as a whole. Data can also be obtained voluntarily, using forms that users voluntarily fill out.
Benefits of Intent Data for B2B Marketing
Usually people looking to buy on behalf phone number list of their company will research the market and your organization thoroughly before taking any action. Around 62% of B2B buyers visit up to three websites before making a purchase decision, while around 37% tend to visit four or more websites during the phone number list process.
Additionally, an average B2B searcher will perform 12 searches before committing to a particular brand's site. Obviously, all this research leaves a digital trail that can tell you a lot about the phone number list intentions of buyers. In general, a good analysis phone number list of these traces will improve your overall business intelligence as well as your knowledge of the plans and objectives of specific organizations regarding your phone number list business and products. This, in turn, will allow you to provide them with a personalized buying journey based on predicting what exactly they are looking for and how serious they are.
The phone number list exact intent of a specific user can be identified with varying degrees of accuracy, depending on the method you use and the reliability of your data source. According to research, it is possible to determine which companies are in the market to buy at an early stage of the journey, and the accuracy rate is up to 91%. This leads to a 3-5x increase in ROI, phone number list as shown by some early adopters of the method.