Everybody knows that relevance is key to any mailing list successful marketing campaign. The same applies to email marketing. For this article, we demonstrate this through email segmentation. Picture this. Your visitor opts in to your email list excitedly in order to receive more information about Internet Marketing. Now, if you send them promotions about dog training, what are the chances of obtaining a high Click Through Rate (CTR)?
Very little. Aside from you being thought of as another spammer by your visitors, this low CTR is mainly because the marketing message is not relevant to the audience and for what they first signed up for. Therefore, no sales. To combat this, email segmentation is used. Email segmentation should be used to deliver pinpoint targeted messages to your mailing list, as the increased relevance will help your subscribers to feel more understood and therefore boost trust and sales.
However, there are two ways to do this: 1) Create Multiple Lists For each niche you sell products in (either affiliates or your own), you should create separate email lists for them. These separate lists will contain different autoresponder series to mailing list correspond with what the customer opted in to receive. With this method, you don't have to worry about email broadcasts going to the wrong people either, as your subscribers are categorized into their own groups depending on your niche(s).